I know, you know, pool professionals everywhere know: automatic pool cleaners are a worthy investment for all pool owners. High quality cleaners, like those sold at Swimline Distributors, do a remarkable job of keeping your pool gunk-free while saving you time and effort. But how do you convey to your customers just how much they would enjoy one for their backyard pool? From our team of experienced pool experts, here are our top seven tips on how to market automatic pool cleaners.
1. Highlight the Time-Saving Benefits
One of the biggest advantages of automatic pool cleaners is the time they save. No one wants to spend hours manually cleaning their pool when they could be relaxing and enjoying the water. When marketing these cleaners to your customers, emphasize how they effortlessly take care of the cleaning process, allowing pool owners to spend more time enjoying their pool.
2. Maintain a Squeaky Clean Pool
Everyone loves a squeaky clean pool! Emphasis to customers the huge benefit of an impressively clean pool with no effort required. High quality automatic pool cleaners can powerfully suction, scrub, sweep, and vacuum a pool’s interior. Many also have a filter bag that collects debris, such as leaves, twigs, and acorns. Removing this type of debris with an automatic pool cleaner can even extend the life of the pool’s filtration system.
3. Demonstrate The Ease of Use
It’s possible some of your customers might fear a complicated set up or confusing operation. Therefore, it is important to educate your customers on just how easy they are to use. Emphasize the simple start up with straightforward features and controls. You might even consider demonstrating how to use one in store or on your store’s pool service route.
4. Offer Products Specials
Everyone loves a good deal! Running a special on your automatic pool cleaners could be the incentive needed for those customers who are considering one. At Swimline, we are committed to keeping our prices low on all pool products, so those cost savings can be passed along to you. This means you can offer sales and specials without feeling a major financial hit.
5. Address Potential Concerns
It’s also important to remember your customers may have their own preconceived ideas or concerns about automatic pool cleaners, often unfounded or rooted in lack of understanding. Knowing this, it’s valuable to address those concerns honestly and educate the customer. Highlight the powerful benefits of automatic pool cleaners, such as energy efficiency, longevity, effective cleaning power, and more! Also, remind customers that pool cleaners come with a manufacturer warranty.
6. Showcase Your Cleaners Online
In today’s digital world, an online presence is essential. Create a user-friendly website that showcases your range of automatic pool cleaners, their features, and pricing options. Also consider featuring your pool cleaners and their benefits on your social media platforms. Doing so is an excellent way to increase visibility and product awareness.
7. Keep Automatic Pool Cleaners In Stock
One thing’s for sure, implementing these marketing strategies will mean you need automatic pool cleaners available in your pool store. Keep your shelves stocked and ready for customers with Swimline Distributors. We offer fast nationwide shipping, unmatched industry knowledge, and the best pool products at the best prices. Order anytime by phone, online, or in store. Contact us today to get started.