3 Things You Need to Do for Your Pool Business in 2023

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Medium shot of a pool service professional kneeling by an inground pool with an automatic pool vacuum in hand. investing in pool maintenance service like this is one of the key ways to grow a pool business.

Here we are at the threshold of another year. After all the extraordinary highs and lows of the past three years, 2023 looks like a new type of adventure — especially where your pool business is concerned. It will require a whole new level of agility and creative thinking to keep things thriving. 

Strategies for a Successful Pool Business

As a pool business proprietor, you’ve seen everything from changing weather to public health crises to economic turbulence drive the industry at an unprecedented pace in recent years. Now more than ever, it’s vital to have your finger on the pulse of the industry and make the necessary changes to stay successful. 

This is where the staff at Swimline can offer some insight. Over the past 46 years, we’ve seen how the pool and spa industry responds to all sorts of economic situations. That’s why we suggest adopting a few specific strategies to keep your pool business valuable and viable in the coming year.

1. Energize Your Pool Maintenance Services

New pool builds reached record highs during the pandemic. But you know the old adage: What comes up must come down. As the economic stress grows, the demand for new pools is slowing accordingly. Still, all those pools you built between 2020 and 2023 are still going to need upkeep. 

So, one way to bring in more revenue is to shift your focus to your pool maintenance offerings. Stock your shelves with new (or more) pool chemicals, including a selection of alternative sanitation products like bromine and saltwater systems. 

Consider adding or expanding a pool route service. This service is becoming more popular as pool owners are looking for ways to reduce the amount of time they spend cleaning their pools. Anything you can do to ease the burden pool owners face in keeping their water clear and healthy will pay dividends.

2. Add to Your Pool Equipment Offerings

A pool is like a car in that, eventually, certain parts will need to be replaced or upgraded. Keep an eye on your inventory of pool equipment. Items such as filters, pumps, lights, vacuums, and even toys will inevitably go on people’s shopping lists in your area. 

The key is first to do some shopping yourself. Know what products work the best and last the longest. At Swimline, we provide parts, equipment, and supplies from reputable brands like Hayward®, Fluidra®, Pentair and more. This way, your customers can enjoy a fully functional pool for a longer period of time, and you can turn a healthy profit.

3. Invest in Your Online Presence

Finally, you should build your pool business’s online presence through marketing and eCommerce. In the marketing realm, start by enhancing your website with high-quality written content (e.g., blogs, landing pages, eBooks, etc.) to establish your credibility and boost your search engine optimization (SEO).

By incorporating an online store into your website, you make yourself competitive in a market where people are turning more to their digital devices for shopping. Before you worry about how you compare to large-scale eCommerce stores that sell anything and everything, remember this: you are a pool industry expert. You offer specialized advice and troubleshooting quicker and to a greater degree. This helps build trust and loyalty with customers that are difficult to match otherwise.

A New Wave for Your Pool Business

Don’t let the idea of change frighten you. This new year can be a great one for your pool business if you get a handle on what your customers need and when. Start by contacting us at Swimline and asking about the numerous pool equipment brands we distribute to dealers nationwide. With Swimline on your side, you can expertly navigate the coming economic changes.

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