Should my pool builder business offer design services?

Overhead shot of a person drawing an elaborate pool and backyard design with colored pencils on draft paper. It takes significant expertise and resources to add design services like these to a pool builder business.

As your pool builder business approaches swim season, you may have considered adding design services to your offerings. But is it a good idea for your business? The answer ultimately depends on your specific business and goals.

At Swimline, for over four decades, we’ve seen firsthand the pros and cons of offering design services. Here, we explore the factors you’ll want to consider before making a decision.

What do “design services” mean to a pool builder?

First, let’s define what we mean by “design services.” In the context of a pool builder, this could include anything from helping clients choose the right pool shape and size, to assisting with the layout of the surrounding deck and landscaping. It could also include more sophisticated design work in the concept stage. This might include creating 3D renderings or custom plans for clients.

What are the pros and cons of adding design services to my pool builder business?

Now, let’s look at the pros of offering design services. One of the biggest benefits is the opportunity to differentiate your business from competitors. If you’re able to offer a full range of design services, you may be able to attract a wider range of clients who are looking for a one-stop shop for their pool building needs. 

Additionally, offering design services allows you to get involved in the project at an earlier stage. This helps you build stronger relationships with your clients. By working with them in designing their dream pool, you’ll be able to get a better understanding of their needs and preferences, which can lead to a more successful project overall. Plus, the design process can be a great opportunity to showcase your expertise and knowledge, which can help build trust and credibility with your clients.

However, there are also some potential drawbacks to offering design services. One of the main challenges is the additional time and resources that may be required. Providing design services can be a time-intensive process, especially if you’re working with clients who have a lot of specific requests or who are unsure about what they want. Additionally, you may need to invest in additional software or equipment to create 3D renderings or custom plans, which can add to your overhead costs.

Another consideration is whether you have the expertise and experience to offer design services. While it’s certainly possible to learn and improve your design skills, it may not be practical to do so if you’re already running a busy pool builder business. You may also need to hire additional staff or subcontractors to handle the design work, which can add to your costs. But offering design services can also increase revenue, so consider the benefits overall.

Are pool design services worth it to my business?

So, should your pool builder business offer design services? Again, it depends. If you have the time, resources, and expertise to offer design services, and you believe it will help you differentiate your business to attract more clients, then it may be worth the investment. 

On the other hand, if you’re already stretched thin with your current workload, or if you don’t feel confident in your design skills, it may be better to focus on what you do best and hold off on adding a design department, at least for the time being.

Where can I learn more about design services for my pool builder business?

Offering design services can be a great way to differentiate your pool builder business and cultivate a strong client base. However, it’s important to carefully consider the time and resources that may be required, as well as your expertise and experience, before making a decision. 

If you need help deciding what makes the most sense for your business and your goals, keep an eye on our Training Events for Pool Dealers and Contractors page. Here, you’ll find numerous opportunities to connect with other pool builders as well as valuable learning resources on everything from pool equipment to marketing.

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