While your pool customers have many seasons of fun in the sun ahead of them, they also have a generous number of responsibilities as well. From financing to construction to the ongoing maintenance that persists from year to year, owning a pool is no small task.
Owning a pool business is no small task either. And that is where you, as a pool dealer, have an opportunity for a sustainable win-win. You boost your credibility and your bottom line by recognizing some key areas in which you can make life easier for your pool customers.
A Win for Pool Customers is a Win for Pool Dealers
At Swimline, our business over the past 46 years has been to track the evolution of the pool industry, from technological advances to best practices. Thus, we’ve taken note of a few game-changing services that you can provide to make your pool customers’ lives easier and your business healthier.
1. Provide Route Maintenance Service
One of the most efficient ways to improve pool customers’ lives is by providing route maintenance service. This is especially helpful to owners of larger pools who don’t want to spend the time or effort cleaning and maintaining their pool on a regular basis. The pool dealer takes over this job, helping to ensure the pool stays in top condition throughout the season.
The most popular approach to this service is to offer tiers. Devise a range of pool service packages, each comprising a different set of maintenance tasks (e.g., vacuuming, balancing water, etc.) performed at various frequencies (e.g., weekly, monthly, etc.). Price accordingly, and watch the requests roll in.
2. Publish a Blog on Relevant Pool Topics
When you empower pool customers with credible information, they’re better able to protect their investment, and you’re more likely to gain repeat customers as a result. One effective way to provide this education is through a weekly, customer-facing blog. Some timely blog topics include:
- Custom pool design
- Pool care
- Pool openings and closings
- Pool safety
- Pool finance
- Supply chain developments
There’s never a shortage of topics to help customers garner knowledge about their own pools.
3. Offer Free Water Testing
If customers don’t have clean, safe water to swim in, no one wins. You can help prevent this predicament by offering free water sample testing in your store.
Free water testing helps pool owners keep their pools balanced and stay on top of their maintenance duties. Additionally, free water testing is a great way to invite people into your store for face-to-face interaction. Not only does this help maintain interest in your services, but it also gives you an opportunity to offer advice or sell other pool supplies.
4. Send Well-Composed Promotional Emails
If you want to stay top-of-mind in customers’ minds, aim for the top of their inboxes. Be sure to send them well-composed emails detailing any promotions you launch. This not only keeps pool customers informed about what your business has to offer, but it also reminds them to address their pools’ needs before they become too costly later on.
Retaining Pool Customers is an Investment
Just as your customers invested in a pool from you, you’ll need to invest in them if you want your business to see many seasons of “fun in the sun.” That means strategically providing services that make pool ownership easier. Even if you’re not ready to tackle all of the aforementioned methods at once, you may find that you have the bandwidth to try 1 or 2. When done well, you may find that executing 1 of those strategies generates more revenue until you’re able to integrate another strategy.
Not sure where to start? Visit our Training and Education Resources page. And, as always, feel free to contact us with any supply chain questions you may have. We’re always happy to help you and your pool customers walk away with a positive experience.