3 Ways to Get More Customers for Your Pool Builder Business

Close-up of a magnifying glass centered on a pool builder business logo displayed on the top left-hand corner of a website.

In the pool builder business, you know that connecting people to your brand can be tough. With so many other businesses vying for the same attention, you have to play a long game to make a meaningful impression that converts to a sale. However, with patience and a thoughtful, multi-pronged approach to marketing, you may find that it’s well worth it in the end.

How to Get Customers for Your Pool Builder Business 

At Swimline, we’ve spent over four decades providing pool supplies and education for the betterment of our clients in the industry. What’s more, we’ve grown right along with them! Just as a client turns to us for insight on how they can promote their pool builder business, we’ve explored dynamic, evidence-based practices to make our brand successful in the market.  

As such, we know how much dedication, creativity, and resourcefulness it requires to first get a pool builder business off the ground and then, keep it going. Here, we share a few key methods for building your customer base. But before we dive into them, know that some universal principles apply to whatever marketing strategies you take.

  • Use multiple marketing techniques. There are countless influences competing for people’s attention all the time. If you want them to go from someone who’s not aware of your brand to a paying customer, you’ll need to meet them where they are… which, in this digital age, is umpteen places (or screens) at once. 
  • Remember that it takes time. The pace of the 21st century has us expecting our needs to be met quickly, if not automatically. Marketing doesn’t work like that. It takes time and, often, multiple attempts to truly know how viable a strategy is. 
  • Quality products and services are non-negotiable. Your marketing may be great, but if your products and customer service are subpar, your business won’t grow. It’s that simple.

1.  Social Media

One of the best ways to get more customers is by utilizing social media. Platforms like Facebook, Instagram, YouTube, and Google My Business are powerful tools for connecting with a wide variety of prospective pool buyers. 

Start by creating business pages on these platforms and using them to advertise your services. Post pictures of finished projects and share stories about successful pool builds you’ve completed in the past. You can also use these platforms to interact with potential customers by answering questions or offering advice related to pool building. 

2. Pool Builder Directories

Another effective way to get more exposure for your pool builder business is through online directories. These websites allow people who are looking for pool builders in their area to find businesses that offer the services they need quickly and easily. Make sure you create profiles on as many online pool builder directories as possible, and keep them up to date with accurate information and pictures of your work. 

3.  Search Engine Optimization (SEO)

Finally, you should invest in pool-building-specific search engine optimization (SEO). SEO will help you get more visibility on popular search engines when potential pool buyers are searching for pool builders in their area. 

By creating quality content related to pool building (e.g., blog posts, videos, etc.) that includes the keywords people are likely to use in searches, you can get your pool business higher rankings on these search engines and increase your chances of getting more customers. 

Getting to Know Your Pool Customers

Once people make initial contact with your business (via email, phone, or in-person), the key is to cultivate a relationship with them that will motivate them to eventually make a purchase. Read our blog How to Stay Engaged with Pool Leads and Customers for more tips on how to do this.

Check out our Training Events for Pool Dealers and Contractors page for even more industry wisdom on how to grow your business!

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