5 Ways to Make the Most of the Pool and Spa Show Season

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When the leaves begin to turn orange, we all know what that means. It’s pool and spa show season! If you’ve never gone to one before, or if it’s your first time taking some of your staff, it can be hard to know how to make the most of the tradeshow and what are the must-do’s to fit into your limited schedule. Whether you’re ready for the shows or not, we’ve got you covered. Here are all the ways you can make the most of the pool and spa show season. 

Educational opportunities 

Because pool and spa shows are such comprehensive events with different industry experts as speakers, sponsors, and exhibitors, they are the perfect opportunity to learn and improve. There are even opportunities to complete certification courses and, if you are able to, we highly recommend bringing at least some of your employees or managers to receive certifications or attend as well.

Scout and adapt 

The exhibitions are the perfect place for you to see what new products are available from people in the industry or what they are currently offering and planning to offer. You could even take inspiration from your competitors and develop an even more energy-efficient heater or a lower-cost Saltwater system. 

5 Ways to Make the Most of the Pool and Spa Show Season

Networking 

Probably one of the best and easiest ways you can make the best out of a pool and spa show is to network. Some of these events are massive, with hundreds of industry leaders and experts in attendance. Now is your time to make yourself, your business, and your products shine.

But even more importantly, you can share ideas with those people and get your creative juices flowing. You can learn what’s working for other businesses that are just like yours. You can hear how they have handled things like low inventory and labor shortages, and how their e-commerce is working–especially post-pandemic.

Business growth 

As we’ve mentioned on our website before, conferences and industry events are a great time to take the opportunity to further your business. And, like we mentioned in the previous point, they are a great way to get your creative juices flowing by interacting with all of these people. By taking in so much new information, you can get ideas to grow your business. For example, you can learn more about marketing, ways to make your website perform better, and generating leads. 

pool and spa show expo

After the show 

While you might think that the benefits stop once the conferences and events end, after a pool and spa show might be one of the best times to really take advantage of them. This is the time when you need to be processing all the new information and ideas and then putting them to practice. 

You could figure out if there are any new products that you want to bring on to your business, such as ones that can outpace your competitors. This is also the time to prepare your new products for the next on-season, and educate your crew and employees on your new ideas or the product that you’re gonna work on now. Additionally, you need to get a website and promotional content ready for those new products. This is also the best time to prepare the online store and add SKUs to your POS systems.

Now that you know the importance of pool and spa shows, and how to make the best of them, you can check out the conference events we will be attending on our page here.

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