Are you looking to up your pool building game this year? Maybe landing more pool build clients to design and execute the aquatic space of their dreams? Creating a successful pool building business is all about getting the word out, finding new customers, and offering the best in pool products for each and every pool you build.
Here are some tips to help you snag those dream clients and make a major name for yourself.
Get the Word Out to Land the Perfect Pool Build Clients
Fantastic pools start with fantastic clients. But how do you find the right people who will trust you with their gorgeous pool visions?
The first step to landing pool build clients is to get the word out. How can people hire you if they don’t know you exist? You need several ways to make your company’s presence known. Whether you prefer social media, radio and TV advertising, or word of mouth, there are many ways to make sure people know you have pool building services available.
Create an engaging website with a gallery of pool builds or share your work on social media sites where people can comment and share. Visit trade shows and display your work so that you can connect with people looking for a new pool builder. You can also join pool-specific associations, like the Pool & Hot Tub Alliance (PHTA), which offers members access to networking events and industry resources.
Find New Clients by Putting Together an Impressive Professional Portfolio
A pool is a huge investment for anyone, and they need proof that your pool building business can handle the job of bringing their dreams to fruition. Make sure to put together a portfolio of all the pool projects you’ve completed and include both in-person and online options where your portfolio photos can be viewed. This can give prospective clients a great idea of what it will be like to work with you.
This goes hand-in-hand with getting the word out. Having an online portfolio that showcases your pool builds helps potential pool build clients get to know you and see what kind of work you are capable of. This should include detailed photos, videos, and client reviews. You can also add 3D renderings to help potential clients see what you can do in their own backyard.
Seal the Deal with Industry-Leading Pool Products from Swimline
Finally, pool build clients will be looking for pool products that stand out from the rest. A pool isn’t just about the visual aesthetics, it’s also about the equipment and amenities that make it safe and enjoyable. From pool heaters to automation, pumps and filters, LED lighting, a robotic vacuum, and more, a pool that performs well is a pool that’s enjoyable for your clients.
That’s why it’s important to offer industry-leading pool products from Swimline — your trusted source for everything you need for your pool build clients. Since 1976, Swimline has made it our mission to be a one-stop shop for all your pool supply needs. With brands like Pentair, Zodiac®, Hayward®, Fluidra®, Jandy®, Raypak®, Polaris® and more, you can trust that our pool supplies meet the highest standards of quality on the market today. Join our growing network of dealers to bring the same quality and convenience for landing pool build clients that will take your business over the top.