As a pool dealer, regularly offering free pool school sessions may seem like a big investment of time and money. We know you’re glad to offer that value to your customers – but are you wondering if it will pay off for your business?
Offering free pool school sessions pays off bigger than you may be thinking! Not only does it establish you as the local expert, but it also helps build relationships with new pool owners that can lead to repeat business. But what are some of the other benefits of offering Pool School? Let’s take a look.
Improved Customer Satisfaction
By offering Pool School, you are giving your customers the information they need to be successful pool owners. This leads to improved customer satisfaction and fewer problems down the road. In addition, customers who feel like they are getting valuable information from you are more likely to continue doing business with you in the future.
In addition to improving customer satisfaction, offering Pool School can also lead to increased sales. When customers feel informed and comfortable with their purchase, they are more likely to add on extras and accessories. In addition, they are also more likely to refer their friends and family to you when they are in the market for a new pool.
Additionally, you get the chance to set your customers up with your brand of chemicals and other essential products that you carry. When you start your novice pool owner on the chemicals and supplies that you carry and show them just how to use them, they’re likely to keep using them. And that ups the likelihood that they’re going to return to you to buy them, not take whatever’s available at the Big Box Store.
Offering Pool School is also a great way to improve your reputation in the community. Customers will remember that you were there for them when they needed help and will be more likely to recommend you to others. In addition, positive online reviews and word-of-mouth can help attract new customers who may not have considered doing business with you otherwise.
Tips for Hosting Pool School
While Pool School can be beneficial for any type of customer, it’s especially important for new pool owners. We suggest offering Pool School for New Pool Owners weekly or at least monthly during the summer for your customers. Explain and demonstrate water care and go over general maintenance tips. Don’t forget to tell your customers to bring a water sample for analysis so you can point them to any chemicals they need.
Seasonal Pool School sessions are also a hit. Offer a DIY Pool Closing class in the fall and a DIY Pool Opening class in the spring. You’ll likely have some repeat attendees year after year as they come for a refresher course and to get their water tested and pick up their chemicals. ,
As you can see, there are many benefits to offering Pool School at your dealership. Not only does it improve customer satisfaction and increase sales, but it also helps improve your reputation in the community. If you haven’t already started offering Pool School, now is the time! Your customers will thank you for it.
Like our customers, we pool industry professionals need regular education, training, and chances to see what’s new with pools. We’ve listed some great training and education events on our website. Click here to see what’s coming – we hope to see you in person at an industry event soon!